Overview
This Privacy Policy explains how PlayNowLTD.co.uk handles information when you browse our affiliate aggregator website. We aim to collect only what is needed to operate and improve the site for UK adult users in 2026.
Who this policy covers
It applies to visitors of PlayNowLTD.co.uk. It does not cover platforms you visit after clicking Visit Platform. Those operators process your account data under their own policies.
Information we may process
- Technical data such as browser type, device category, and approximate region derived from standard server or analytics logs
- Usage data such as pages viewed and referral paths within our site
- Messages you send us by email, including the content of your enquiry
- Consent preferences stored locally for age confirmation and cookies where applicable
How we use information
We use information to keep the website secure, understand which pages are useful, respond to emails, and meet legal obligations. We do not sell personal information.
Legal bases
Where UK data protection law applies, we rely on legitimate interests for core site operation and analytics, consent where required for non-essential cookies, and steps needed to respond to your requests.
Cookies and similar technologies
We use cookies and local storage as described in our Cookies Policy. You can control cookies through your browser settings and our on-site consent prompt.
Sharing
We may share limited data with service providers who host or analyse the website, solely to deliver those services. We may also disclose information if required by law. Affiliate partners receive standard referral signals when you click outbound links, not a copy of your mailbox.
Retention
We keep information only as long as needed for the purposes above, including security and dispute handling, then delete or anonymise it where practical.
Your rights
Depending on applicable law, you may request access, correction, deletion, restriction, or objection, and you may complain to a supervisory authority. To exercise rights relating to PlayNowLTD.co.uk, email hello@playnowltd.co.uk.
Children
The website is for adults aged 18+. We do not knowingly collect information from underage users. If you believe a minor has contacted us, please tell us so we can delete related messages.
Updates
We may revise this Privacy Policy to reflect product or legal changes. The latest version will always be available on this page.